Local Roots, Global Reach
Pernod Ricard South Africa is one of six African market companies to proudly fly the flag of the Pernod Ricard Group.
The French-based Pernod Ricard Group is the world co-leader of the wine and spirits industry, delivering on leading premium brands such as Chivas Regal, Jameson Whiskey, ABSOLUT vodka and G.H.Mumm Champagne.
Pernod Ricard South Africa was established in 1994, following the birth of South Africa’s democracy and the lifting of international trade sanctions. Over the past 20 years, it has grown significantly within the local market and still continues to thrive.
Pernod Ricard South Africa is part of a network of 80 international market companies that promote both the Group’s international brands and manages local and regional brands like Red Heart Rum and Olmeca Tequila.
With headquarters in Cape Town and regional offices across the country, the Pernod Ricard South Africa family employs more than 270 proud employees.
As the “creators of conviviality” and backed by sound business values and a belief in building lasting relationships, the respected Pernod Ricard tradition continues to be carried forward with vibrancy and passion by the men and women behind Pernod Ricard South Africa.
The story of the Pernod Ricard Group
From a humble family business to a major global company, Pernod Ricard has been driven by an indomitable entrepreneurial spirit, passion and vision.
The company was formed with the link-up of two French anise-based spirits companies: Pernod and Ricard.
Pernod Distilleries was founded by Henri-Louis Pernod in 1805. In 1926, the company merged with Ariste Hémard’s distillery and another owned by Jules-François Pernod to form “Établissements Pernod”. Jean Hémard, the grandson of Ariste Hémard then took over the reins of the newly formed company.
Paul Ricard, entrepreneur and creative genius, established Ricard in 1932.
Wanting to diversify their products and gain a foothold in international markets, Paul Ricard and Jean Hémard, joined forces in 1975 to create Pernod Ricard.
Today, the Pernod Ricard Group has 19000 employees across the world with 80 market companies covering 4 world regions, six brand companies and 96 production sites.
Our vision at Pernod Ricard South Africa is “Authentic Brands and Authentic People creating the most respected spirits company in South Africa”.
We also support Pernod Ricard’s global ambition to become No.1 in the industry worldwide. This means commitment to being at the forefront of driving growth in the wine and spirits industry. This is a mind-set of those who dare to create, to innovate and to change the rules. This is why innovation is at the heart of our local and global strategy.
Authentic Brands, Authentic People
From original recipes and ingredients to time-honoured production processes, each premium Pernod Ricard brand is steeped in rich heritage. It is with this legacy in mind that we aim to stay true to our authentic origins. Pernod Ricard is not just a company – it is a business partnership, friendship and most of all, it is a family.
Paul Ricard, one of the company founders, always told his employees: “This business is yours as much as mine. Together we will rule the market”.
To this day, Pernod Ricard’s growth and on-going success is not only a result of leading premium brand offerings, but also attributed to the exceptional people who work together to make it all possible.
Every person who works for Pernod Ricard is unique. Their individual authenticity is valued. Our people are centred, value relationships based on transparency, trustworthiness, honesty and reliability. Pernod Ricard people are genuine in their interaction with one another and their external relationships are personal, have substance and are enduring.
At Pernod Ricard South Africa we don’t just sell spirits; we also have spirit. We are authentic people, selling authentic brands and are proud of it.